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Fundamentals for Startup Fridays
CoMotion Labs presents, “Paid Social Media Advertising for B2B Companies” with Nick Lawson.
Having inbound channels is extremely important to any company, but where do we start? Nick will take you through how to utilize paid social media to help your company reach the customers you want profitably and at scale. Things that will be covered will include; who to target, which platform to pick, and how to keep your CAC down.
Nick Lawson is the CEO of SQWAD Sports Inc. which helps sports teams & events sell more sponsorship through live digital activations & social re-targeting.
Format of the Startup Sessions:
Each startup session will have a topic and an area expert providing key insights and knowledge regarding the topic in a 20-30 minute seminar format. Afterwards, the attendees will break into working sessions to engage with the topic as it relates to them.
All seminars will be video captured and live streamed on CoMotion’s YouTube Channel: https://www.youtube.com/channel/UCTqlWSQLGRPpYk0nszC7cIw. Light refreshments will be served. These sessions are open to the public and you do not have to be currently affiliated with UW or a startup to join.
We hope to see you there!